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Look your man now back me

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SEE VIDEO BY TOPIC: Old Spice Werbung (Captain) - Smell like a Man, Man


Old Spice talks to the ladies, man

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That made sense. The same couldn't be said for much else in the sublimely silly 30 seconds that went on to captivate popular culture and launched one of the most beloved marketing campaign ever made. Portrayed by actor and former football wide receiver Isaiah Mustafa, this particular stud turned the suave up to His confident, rapid-fire delivery described the acton unfolding on screen, as he moved—seemingly at the whim of the personal-care gods—from a shower to a boat and onto a horse.

The team accomplished all this in a single take, shooting on location at a beach in Malibu, with CGI used only briefly, as gems poured through Mustafa's outstretched hand. Mustafa's oft-mimicked opening lines—"Hello, ladies. Look at your man. Now back to me.

Now back at your man. Now back to me" —provided fantastic fodder for water-cooler and breakroom chats. That bit, along with other loopy lines from the spot, entered the lexicon, punctuated late-night talk-show monologues, peppered sketches on Saturday Night Live and punched up corporate and political speeches.

Here's the rest of Mustafa's shirtless soliloquy about some dude "your man" , who, we're told, would smell a whole lot better with some help from Old Spice:. Sadly, he isn't me.

But if he stopped using lady-scented body wash and switched to Old Spice, he could smell like he's me. Look down. Back up. Where are you? You're on a boat, with the man your man could smell like. What's in your hand? Back at me. I have it. It's an oyster with two tickets to that thing you love. Look again. The tickets are now diamonds. Anything is possible when your man smells like Old Spice and not a lady. Ultimately, Mustafa proclaims, "I'm on a horse," and indeed he was, sliding into the saddle with help from machinery hidden from the camera's gaze.

It flowed—as if in a single, fluid take—from prime-time pods and YouTube playlists where it proved particularly popular , into the collective consciousness.

By July, sales of the product had doubled. Mustafa and his towel kept plugging away for Old Spice—notably, he read quickie quips penned by Allen and Kallman in June for a series of trend-setting fan-response videos. Through the years, he starred in various ads for the brand, sharing the spotlight at one point with another buff former NFL player, Terry Crews. Today, you can smell the victory anew, thanks to Mustafa's return last week in a trio of 10th-anniversary-timed spots. They retain the weird wonder of the original while adding a fresh face: Isaiah's "son," played by actor Keith Powers.

Muse rounded up several of the players who contributed to that first second commercial sensation and asked them to give us a peek behind the towel, as it were. Conversations were edited and condensed, and include insights, anecdotes and behind-the-scenes revelations from:.

Craig Allen: We would lock ourselves in a room and sit in silence until we had an idea. I remember that I had the beginning, and said it out loud, and Eric laughed. Then we kept working on it until we thought we had something. Craig and I had written a bunch of ads up to that point for Old Spice, and it was always with a handsome male spokesman talking to the camera, to guys—and it had always been for deodorant. This was the first one for body wash, and almost all body washes are purchased by the wife or girlfriend of the man.

So, we were going to write a script that spoke to women. The first words Craig typed were, "Hello ladies," and we hashed it out from there. It was almost like a radio script. We had the dialogue figured out, and we loved it. Kallman: We started in a bathroom because it made the most sense. We thought it would be a cool transition to get him from there to a boat. We didn't have an ending, a last line. One of the other scripts from the same assignment—which wasn't as good, it was looney—had the spokesman saying: "I'm a man.

I'm awesome. I'm strong," and at the end he said, "I'm a horse. Jason Bagley: Craig and Eric came in to present to me and [creative director] Eric Baldwin, and because they hadn't been given much time on it, they weren't sure they nailed it. They presented a few scripts and then said they had a last one they liked but couldn't figure out the visuals, so they thought it might just be a radio spot. They read the script and we instantly loved it, and suggested the visuals could just be the things the spokesman is talking about.

Normally that would be too see-and-say, but the script was so original and packed with dialogue that we thought it could work. The only thing the script was lacking was a great ending, so at the next check-in, they came back with "I'm on a horse," and the rest is history. Allen: The whole process was super-quick. I'm convinced that's why it turned out well. Not enough time for anyone to screw it up. Allen: It had a bear in a hot tub firing a rocket launcher. We sold that one, and we all kind of had this weird feeling about it….

Bagley: The client bought the other script because it sold the product better, and it wasn't until we walked out of the meeting that we realized we had to sell them "The Man Your Man Could Smell Like. To their credit, they went back through the ranks, unsold the other script, and sold the new one.

Bagley: Almost every casting agency had closed for the holidays, so it was slim pickings. We knew the spot depended on finding a super charismatic, handsome, and yet funny character, or it wouldn't work. Just when we thought we weren't going to find the right talent, the casting company went back for one more round, and that's when Isaiah came in. Kallman: We were having a hard time finding a fit, handsome guy to be the lead.

Isaiah got called back from the original round just because of his appearance. At the callback, there was an actor in there—with me and Craig and the director, Tom Kuntz. Isaiah was sitting in a chair right outside that room, because he was going to come in next. The guy we had in there was not that good looking, and not really fit, but he was an Antonio Banderas type of guy who was really, really funny. He was kind of a goofball. We had him in there for the longest time. And Isaiah's sitting on deck waiting to go in.

When Isaiah did the first audition … he wasn't bad, but he wasn't great. He loved it, but he wasn't going to do it at the callback, because they always say to do what got you to the callback.

But because he was waiting in the on-deck chair for so long, he thought this other guy for sure was going to get the job, so he decided, "All right, I'm just going to do it this new way. Now back at me. We had done the CareerBuilder Super Bowl spot where the koala gets punched in the face … we were working heavily with Tom at that time.

Tom Kuntz: I had a joke that when they would send me scripts, they were basically just fucking with me, trying to send me "unfilmable" ideas. When I got this one, it took me a day, maybe less, to sketch out the notion of how to do it, which is what we ended up doing.

I have always been fairly anti-CGI when it doesn't have to be used. With something like Old Spice and comedy, I knew that any inherent clunkiness would translate into charm, instead of cheating with CG and ending up with something too perfect and cold.

Bagley: To make the character larger than life, everything he did needed to be like a magic trick, rather than artificial-looking CG.

Part of that magic trick was that it had to all happen in one continuous take. That resulted in a huge domino-effect of things that could and did go wrong. If every single thing worked perfectly, but Isaiah tripped up on his last line, the whole take was ruined. Kuntz: It was very hard to get every beat to happen. We had to keep trying and trying. And the weather was also shifting, and the lighting was killing us at points. Kallman: There was a device that Isaiah sat down on in the boat that then basically scooted him sideways onto the horse.

That was an issue, because it was a real horse. We spooked the horse sometimes. There were a whole bunch of people waving carrots, trying to stop the horse from turning around the wrong way. Everybody screwed up a dozen different times. Bagley: After our two-day shoot, we didn't have a single usable take, so we had to ask the client to pay for an additional shoot day.

And with one hour of daylight remaining on that final extra day of shooting, we still didn't have a single usable take. We finally got the one usable take in the final 30 minutes. Allen: It was more picking the one that had the fewest problems than it was finding one magic take. Kuntz: The bathroom [walls] fell because the winch gave, and it almost killed Isaiah. But he didn't even flinch.

Old Spice Argues That Real Men Smell Good

How could they market body wash to female purchasers and yet still cast the product as decidedly masculine to lure men away from bar soap? Mustafa, standing in a towel in a bathroom, as the spot begins. Now back at me.

Adding product to your cart. Our Man Soap is a musky neutral bar soap that is absolutely intoxicating! With bits of oatmeal, our Man Soap isn't just satisfying to your sense of smell, but exfoliates the skin.

Account Options Sign in. My library Help Advanced Book Search. Get print book. Creative Strategy in Advertising. Bonnie L.

Pop Culture

Emma May. Social Studies Commercial Propaganda: Old Spice. Smell like a man, man. Glittering generalities. Look down; back up, where are you? You are on a boat with the man your man could smell like. Look again, the tickets are now diamonds.

Look at your man, now back to me.

That made sense. The same couldn't be said for much else in the sublimely silly 30 seconds that went on to captivate popular culture and launched one of the most beloved marketing campaign ever made. Portrayed by actor and former football wide receiver Isaiah Mustafa, this particular stud turned the suave up to His confident, rapid-fire delivery described the acton unfolding on screen, as he moved—seemingly at the whim of the personal-care gods—from a shower to a boat and onto a horse.

The campaign is also commonly referred to as The Man Your Man Could Smell Like , being the title of the campaign's initial second commercial. The campaign was initially launched to market Old Spice's Red Zone After Hours Body Wash , but has subsequently been expanded to include other products following the success of the initial advertisements.

The dilemma Last year I found out that my husband of 20 years had been having an affair for a few months. It came as a terrible shock — I cried and cried for weeks. When asked to choose between her and me, he chose her and left me. I kept on crying.

The Old Spice guy is back – and he’s brought his son along too

Sometimes it helps to talk with someone experienced at working with people getting started in voice-over. We're always glad to share our knowledge with you! This class is geared towards newcomers, who are unsure how they fit in, who need to learn about all opportunities and determine if they have potential.

SEE VIDEO BY TOPIC: The Killers - The Man

I love this commercial. I've watched it a million times and still laugh every time he says, "I'm on a horse. But somehow even though I know there's some crazy gender stereotyping in it- it doesn't feel as sinister or harmful as say the Dockers "Wear the Pants" commercials which give a very clear message about reclaiming masculinity:. The Old Spice commercial seems much more light-hearted and fun. It seems that because it doesn't take itself seriously, we shouldn't take it's gender stereotyping seriously either. It's tricky territory though when you label sexist jokes as feminist satire- because a lot of really sexist things get said as "jokes" when really they're just sexist things being said.

The Original Old Spice Guy Is Back On His Horse to Sell You … Ad-Free Hulu?

Account Options Sign in. Francis Beaumont. Selected pages Title Page. Table of Contents. Popular passages Page xxxi - Gratiano speaks an infinite deal of nothing, more than any man in all Venice. His reasons are as two grains of wheat hid in two bushels of chaff : you shall seek all day ere you find them, and when you have them, they are not worth the search. Page lxii - Lay a garland on my hearse, Of the dismal yew; Maidens, willow branches bear; Say I died true: My love was false, but I was firm From my hour of birth. Upon my buried body lie Lightly, gentle earth!

Dec 6, - Old SpiceVerified account. @OldSpice. MUSCLES. SMELLS. LAZERS. GIFS. Joined June

Hello, tropers. Look at your trope, now back to my trope, now back at your trope, now back to my trope. Sadly, your trope isn't like my trope. But if you read this description, it could be described like it's my trope. Look down, back up, where are you?

Old Spice - The Man, Your Man Can Smell Like


The Man Your Man Could Smell Like






Comments: 1
  1. Daishura

    I apologise, but it does not approach me.

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